As the COVID-19 pandemic threaten the world every day, there are several
ways that can be done to maintain body health to help prevent the disease from
infecting our body. Implementing a healthy eating pattern, keep the body hydrated,
enough sleep, and the most important is doing sport regularly (halodoc, 2021). To
be able to practice or exercise, a sport hall is a necessity to facilitate what is needed.
Redball Billiard provide what pool players demanded. A place to practice, perform,
compete, as well as providing pool tables, cues, and other equipment to support the
game. Redball Billiard was founded by 3 people, one of the best billiard athletes of
Indonesia, Jimmy Jusman and company.
To find out whether there is an impact of price and place towards customer
satisfaction of Redball Cikarang, the object of this research is Redball Cikarang's
customers. The research methodology that is used in this research is quantitative
method. The quantitative approaches, such as interviews, gain a deeper
understanding of customer insights and experiences that may affected to customer
satisfaction that may help to refine future research. The data sampling that will be
used in this research is the non-probability technique with using accidental
sampling technique. In this research, non-probability sampling applied accidental
sampling from 15 pool tables in Redball Cikarang, which the form involves taking
population sample that selected randomly or close at hand (Each table are limited
to 25-26 respondents).
The result shows that there are two significant factors that impacted to
customer satisfaction in Redball Cikarang, those are price and place that have a
significant positive impact on customer satisfaction.
Keywords: Price, Place, Customer Satisfaction, Redball Cikarang.