Message influence on IG: The Perception of Telkom University Students On Stand Up Campaign

ERDITANAYA SATWIKA

Informasi Dasar

127 kali
22.04.3160
324.5
Karya Ilmiah - Skripsi (S1) - Reference

Sexual harassment in public spaces is common among young adult women around the world, including in Indonesia. Public harassment is an experience that is open to both men and women, regardless of sexual orientation, culture or belief, and it causes them to doubt their own experiences. When observers see someone being harassed but do nothing to stop it, the abused individual is subjected to a more traumatic experience, and the harasser is given validation that their actions were appropriate. The purpose of the study was to determine the effect of Telkom University students' perceptions on Stand Up campaign messages involving independent variables, namely campaign messages (Variable X), and Perceptions (Variable Y). This research uses descriptive quantitative method. In this study, the T-test hypothesis test resulted in a significance value of 0.000 where the value was <0.05 so it can be said that the Campaign Message had an effect on the Perception variable. Then the results obtained from tcount of 14,359, and ttable of 1,660. So it can be said that tcount > ttable which means H0 is rejected and Ha is accepted.

Subjek

CAMPAIGNS-COMMUNICATION
CAMPAIGN,

Katalog

Message influence on IG: The Perception of Telkom University Students On Stand Up Campaign
 
 
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

ERDITANAYA SATWIKA
Perorangan
Roro Retno Wulan,
 

Penerbit

Universitas Telkom, S1 Ilmu Komunikasi (International Class)
Bandung
2022

Koleksi

Kompetensi

  • COH3I3 - MARKETING PUBLIC RELATIONS

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