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No. Katalog	Katalog	Subjek
3094 3095 3096 3097 3098 166993 results (page 3096/16700)
23.21.389	Brand Storytelling in the Digital Age: Theories, Practice and Application S M A Moin Springer, 2020 Klasifikasi Use of brands and trademarks, Business names, Producer and distributor brands Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 2 file download	BRAND BRAND MANAGEMENT, Offers a conceptual model showing different facets of storytelling Introduces a theoretical frameworkProvides insights on the art of brand communication through storytellingselengkapnya..
23.21.396	Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy Laurence Vincent Kaplan Business, 2002 Klasifikasi Use of brands and trademarks, Business names, Producer and distributor brands Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	BRAND BRAND MANAGEMENT, Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such..selengkapnya..
23.21.397	Online Brand Communities: Using the Social Web for Branding and Marketing Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo Springer, 2016 Klasifikasi Use of brands and trademarks, Business names, Producer and distributor brands Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	BRAND BRAND MANAGEMENT, This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of..selengkapnya..
23.21.398	Storytelling: Branding in Practice Klaus Fog, Christian Budtz, Baris Yakaboylu Springer, 2016 Klasifikasi Use of brands and trademarks, Business names, Producer and distributor brands Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	BRAND BRAND MANAGEMENT, As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and..selengkapnya..
23.04.1415	Analisis Online Customer Experience pada Aplikasi E-commerce dengan Menggunakan Sentiment Analysis dan Topic Modelling (Studi Pada: Tokopedia, Shopee, Bukalapak) M. RAHADYAN DIKA ADJI Universitas Telkom, S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika), 2023 Klasifikasi DATA PROCESSING Karya Ilmiah - Skripsi (S1) - Reference (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 19 file download	BUSINESS DATA PROCESSING CUSTOMER RELATIONS, Aktivitas dan minat konsumen dalam melakukan aktivitas pembelanjaan online di e-commerce mengalami kenaikan yang signifikan, Aplikasi e-commerce seperti Tokopedia, Shopee, dan Bukalapak digunakan untuk memenuhi kebutuhan konsumen selama pandemi dan..selengkapnya..
23.21.392	Effective Storytelling Step by Step (2020 edition): Captivate, Engage, and Influence your Audience O.G. Goaz POPRITE, 2019 Klasifikasi General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	COMMUNICATION IN MANAGEMENT STORYTELLING, Whether you are a leader seeking to promote an idea, a public speaker hoping to leave a mark on the hearts and minds of your listeners, a business owner or..selengkapnya..
23.01.287	Corporate Communication - A Guide to Theory and Practice. Joep Cornelisen SAGE Publications, 2020 Klasifikasi Business communication, Communication as a technique of management Buku - Circulation (Dapat Dipinjam) (Sirkulasi) tersedia 1 koleksi total 2 koleksi	COMMUNICATION IN MANAGEMENT BUSINESS MANAGEMENT, The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that..selengkapnya..
23.01.291	Corporate Communication, 8/E. Paul A Argenti McGraw Hill, 2022 Klasifikasi Business communication, Communication as a technique of management Buku - Circulation (Dapat Dipinjam) (Sirkulasi) tersedia 2 koleksi total 2 koleksi	COMMUNICATION IN MANAGEMENT COMMUNICATION ORGANIZATION, Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases..selengkapnya..
23.21.395	Integrated Marketing Communications: The Holistic Approach Tony Yeshin Chartered Institute of Marketing, 1998 Klasifikasi General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	COMMUNICATION IN MARKETING METHODOLOGY, Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing..selengkapnya..
23.21.391	Effective Crisis Communication: Moving From Crisis to Opportunity, 5/E. Robert R. Ulmer, Timothy L. Sellnow SAGE Publications, 2022 Klasifikasi Executive Management Buku - Elektronik (E-Book) (Non-Sirkulasi) tersedia 1 koleksi total 1 koleksi tersedia 1 file download	CRISIS MANAGEMENT COMMUNICATION IN ORGANIZATIONS, In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the..selengkapnya..