Brand Storytelling in the Digital Age: Theories, Practice and Application

S M A Moin

Informasi Dasar

80 kali
23.21.389
658.827
Buku - Elektronik (E-Book)
22

Offers a conceptual model showing different facets of storytelling Introduces a theoretical frameworkProvides insights on the art of brand communication through storytelling

Subjek

BRAND
BRAND MANAGEMENT,

Katalog

Brand Storytelling in the Digital Age: Theories, Practice and Application
978-3-030-59085-7
113p.: pdf file.; 3 MB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

S M A Moin
Perorangan
 
 

Penerbit

Springer
New York
2020

Koleksi

1 Koleksi
1 Koleksi

Kompetensi

 

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