The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.
New to This Edition:
A revised chapter on comm?s in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.