Determinants of User Adoption of Infak.id: an Examination of Indonesia’s Leading Digital Infaq Platform - Dalam bentuk pengganti sidang - Artikel Jurnal

SUSILOWATI

Informasi Dasar

34 kali
25.05.423
000
Karya Ilmiah - Thesis (S2) - Reference

This study investigates the adoption of infak.id, the largest online in-faq platform in Indonesia, by employing an integrated model based on Social Presence Theory and the Theory of Reasoned Action, extended to include tech-nology adoption constructs. The research utilizes Structural Equation Modeling (SEM) to analyze relationships among the proposed variables, as SEM is effec-tive in simultaneously estimating both direct and indirect effects within a single model. Data were collected through an online questionnaire distributed to pur-posively selected respondents across Indonesia, yielding a total of 389 valid re-sponses. The results show that social presence (SP) and trust in fundraiser (TF) exert a significant positive influence on online infaq intention (INT). Although Muslim intrinsic religiosity (MR) does not directly influence INT, it positively affects attitudes toward online infaq (ATT), which in turn positively influences INT. Similarly, subjective norm (SN) positively influences ATT but does not directly affect INT. However, both MR and SN significantly impact INT through the mediating role of ATT. Furthermore, INT has a significant positive effect on technology adoption (TA). SP and TF also positively influence TA via the mediation of INT, whereas MR and SN do not exhibit significant indirect effects on TA through INT.

Subjek

STRATEGIC MANAGEMENT
 

Katalog

Determinants of User Adoption of Infak.id: an Examination of Indonesia’s Leading Digital Infaq Platform - Dalam bentuk pengganti sidang - Artikel Jurnal
 
xi, 113p.: il,; pdf file
Indonesia

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

SUSILOWATI
Perorangan
Siska Noviaristanti
 

Penerbit

Universitas Telkom, S2 Manajemen
Bandung
2025

Koleksi

Kompetensi

  • EMI1U2 - PLATFORM STRATEGY

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini