The purpose of this study is to determine Telkom University's environmental communication strategies in implementing Green Campus. As environmental problems increase every year with significant levels of pollution and water pollution, they can disrupt the learning system and require steps from educators to reduce and create a healthy environment. The emergence of Green Campus is an effort by universities to integrate sustainability principles into all operational and academic aspects. Qualitative research methods were employed, including in-depth interviews with key informants, expert informants, and supporting informants, as well as observations and literature reviews. The research findings indicate that Telkom University has implemented various environmental communication strategies through various media, such as social media and electronic brochures. However, these communication efforts still face challenges related to the level of awareness within the academic community and the lack of formal documentation in evaluations. Nevertheless, this initiative demonstrates economic potential through circular economy-based waste management and ecosystem development. This study recommends enhancing more structured communication strategies and involving all campus elements to achieve the Green Campus objectives optimally.