Journal of Marketing Research Volume LI Number 6 December 2014

American Marketing Association

Informasi Dasar

No. Katalog

15.44.143

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Introduction to the special issue on theory and practice in marketing.
2. Positioning brands against large competitors to increase sales.
3. Private label imitation of a national brand: Implications for consumer choice and law.
4. Employee-based brand equity: why firms with strong brands pay their executives less.
5. Assessing the total financial performance impact of brand equity with limited time-series data.
6. Product customization via starting solutions.
7. Managing costumer profits: the power of habits.
8. The economic and cognitive cost of annoying display advertisements.
9. Take turns or march in sync? the impact of the national brand promotion calendar on manufacturer and retailer performance.
10. Surcharges plus unhealthy labels reduce demand for unhealthy menu items.
11. Contingent match incentives increase donations.
12. Index, volume LI. 2014

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume LI Number 6 December 2014

ISBN

0022-2437

Kolasi

p.645-809.: il.; 27,5cm + Indeks

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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