Journal of Marketing Research Volume LI Number 5 October 2014

American Marketing Association

Informasi Dasar

Dilihat

20 kali

No. Katalog

15.44.142

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

1. Driving online and offline sales: the cross-channel effects of traditional, online display, and paid search advertising.
2. Social network, personalized advertising, and privacy control.
3. Multiple reference points in sequential hedonic evaluation: an empirical analysis.
4. Internet versus television advertising: a brand-building comparison.
5. Measuring and managing a salesperson's future value to the firm.
6. Information asymmetry and hybrid advertising.
7. The role of chief marketing officers for venture capital funding: endowing new ventures with marketing legitimacy.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume LI Number 5 October 2014

ISBN

0022-2437

Kolasi

p.527-644.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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