Journal of Marketing Research Volume LI Number 4 August 2014

American Marketing Association

Informasi Dasar

No. Katalog

15.44.141

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. 2013 William F. O'Dell Award.
2. 2013 Paul E.Green Award.
3. Listening in on social media: a joint model of sentiment and vanue format choice.
4. Modeling customer opt-in and opt-out in a permission-based marketing context.
5. Forceful phantom first: framing experiences as first amplifies their influence o judgment.
6. The motivating role of dissociative out0groups in encouraging positive consumer behaviors.
7. A joint examination of quality choice and satisfaction: the impact of circumstantial variables,
8. Mining marketing meaning from chatter: strategic brand analysis of big data using latent dirichlet allocation.
9. Consumer click behavior at a search engine: the role of keyword popularity.
10. Thel limits of attraction.
11. More evidence challenging the robustness and usefulness of the attraction effect.
12. Vices and virtues of misguided replications: the case of asymmetric dominance.
13. Let's be honest about the attraction effect.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume LI Number 4 August 2014

ISBN

0022-2437

Kolasi

p.387-525.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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