Journal of Marketing Research Volume L Number 1 February 2013

American Marketing Association

Informasi Dasar

Dilihat

39 kali

No. Katalog

15.44.140

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

1. Paul Green, Journal of Marketing Research, and the Challanges Facing Marketing.
2. Does Price Elasticity Vary with Economic Growth ? A Cross-Category Analysis.
3. Why We Do What We Do: A Model of Activity Consumption.
4. Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products.
5. (De)marketing to Manage Consumer Quality Inferences.
6. Estimating Causal Installed-Base Effects: A Bias-Correction Approach.
7. The Impact of Sampling and Network Topology on the Estimation of Social Intercorrelations. Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known.
8. Decoding Customer-Firm Relationships: How Atachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intensions, and Changes in Relationship Breadth.
9. Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume L Number 1 February 2013

ISBN

0022-2437

Kolasi

p.1-160.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

0 Koleksi

Kompetensi

Tidak ada

 

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