Journal of Marketing Research Volume L Number 2 April 2013

American Marketing Association

Journal of Marketing Research Volume L Number 2 April 2013

American Marketing Association

Informasi Dasar

Journal of Marketing Research Volume L Number 2 April 2013

Dilihat

42 kali

No. Katalog

15.44.139

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

Decomposing the value of word-of-mouth seeding programs: acceleration versus expansion.
Price and advertising effectiveness over the business cycle.
Personal relevance and metal simulation amplify the duration framinf effect,
Wish versus worry: ownership effects on motivated judgment.
Low-stakes opportunism.
When disfluency signals competence: the effect of processing difficulty on perceptions of service agents.
Differentiated bidders and bidding behavior in procurement auctions.
Service innovativeness and firm value.
Spotlights, foodlights, and the magic number zero: simpe effect test in moderated regression.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

Katalog

Judul

Journal of Marketing Research Volume L Number 2 April 2013

ISBN

0022-2437

Kolasi

p.161-288.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

Alih bahasa

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

0 Koleksi

Kompetensi

Tidak ada

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