Journal of Marketing Research Volume L Number 2 April 2013

American Marketing Association

Informasi Dasar

No. Katalog

15.44.139

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Decomposing the value of word-of-mouth seeding programs: acceleration versus expansion.
2. Price and advertising effectiveness over the business cycle.
3. Personal relevance and metal simulation amplify the duration framinf effect,
4. Wish versus worry: ownership effects on motivated judgment.
5. Low-stakes opportunism.
6. When disfluency signals competence: the effect of processing difficulty on perceptions of service agents.
7. Differentiated bidders and bidding behavior in procurement auctions.
8. Service innovativeness and firm value.
9. Spotlights, foodlights, and the magic number zero: simpe effect test in moderated regression.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume L Number 2 April 2013

ISBN

0022-2437

Kolasi

p.161-288.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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