Journal of Marketing Research Volume L Number 3 June 2013

American Marketing Association

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50 kali
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658.83
Jurnal Internasional - Reference
Tel-U Gedung Manterawu Lantai 5 : Rak R2
  1. Creating truth-telling incentive with the bayesian truth serum.
  2. Subjective knowledge in consumer financial decisions.
  3. Bonuses versus commissions: A field study.
  4. Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.
  5. Fusing aggregate and disaggregate data with an application to multiplatform media consumption.
  6. Putting brands int their place: How a lack of control keeps brands contained.
  7. Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship.
  8. The impact of brand rating dispersion on firm value.
  9. How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume L Number 3 June 2013
0022-2437
p.289-426.: il.; 27,5cm
Inggris

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Pengarang

American Marketing Association
Perorangan
 
 

Penerbit

American Marketing Association
Chicago
2013

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