Journal of Marketing Research Volume L Number 3 June 2013

American Marketing Association

Journal of Marketing Research Volume L Number 3 June 2013

American Marketing Association

Informasi Dasar

Journal of Marketing Research Volume L Number 3 June 2013

Dilihat

51 kali

No. Katalog

15.44.138

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

Creating truth-telling incentive with the bayesian truth serum.
Subjective knowledge in consumer financial decisions.
Bonuses versus commissions: A field study.
Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer-seller relationships.
Fusing aggregate and disaggregate data with an application to multiplatform media consumption.
Putting brands int their place: How a lack of control keeps brands contained.
Marketing channels in foreign markets: Control mechanisms and the moderating role of multinational corporation headquarters-subsidiary relationship.
The impact of brand rating dispersion on firm value.
How variety-seeking versus inertial tendency influences the effectiveness of immediate versus delayed promotions.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

Katalog

Judul

Journal of Marketing Research Volume L Number 3 June 2013

ISBN

0022-2437

Kolasi

p.289-426.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Perorangan

Penyunting/
Pembimbing

Alih bahasa

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

0 Koleksi

Kompetensi

Tidak ada

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