Journal of Marketing Research Volume L Number 4 August 2013

American Marketing Association

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36 kali
15.44.137
658.83
Jurnal Internasional - Reference
Tel-U Gedung Manterawu Lantai 5 : Rak R2
  1. On brands and word of mouth.
  2. Deconstructing the "first moment of truth": understanding unplanned consideration and purchase conversion using in-store video tracking.
  3. Temporal contiguity and negativity bias in the impact of online word of mouth.
  4. Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution.
  5. Advertising in a competitive market: the role of product standars, cunsumer learning, and switching cost.
  6. Comparing apples to apples or apples to oranges: the role of mental representation in choice difficulty.
  7. Comparing the relative effectiveness of advertising channel: a case study of a multimedia blitz campaign.
  8. Consumer behavior in "equilibrium": how expericencing physical balance increases compromise choice.
  9. Mental representasion and perceived similarity: how abstract mindset aids choice from large assortments.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume L Number 4 August 2013
0022-2437
p.427-559.: il.; 27,5cm
Inggris

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Pengarang

American Marketing Association
Perorangan
 
 

Penerbit

American Marketing Association
Chicago
2013

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