Journal of Marketing Research Volume L Number 4 August 2013

American Marketing Association

Informasi Dasar

No. Katalog

15.44.137

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. On brands and word of mouth.
2. Deconstructing the "first moment of truth": understanding unplanned consideration and purchase conversion using in-store video tracking.
3. Temporal contiguity and negativity bias in the impact of online word of mouth.
4. Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution.
5. Advertising in a competitive market: the role of product standars, cunsumer learning, and switching cost.
6. Comparing apples to apples or apples to oranges: the role of mental representation in choice difficulty.
7. Comparing the relative effectiveness of advertising channel: a case study of a multimedia blitz campaign.
8. Consumer behavior in "equilibrium": how expericencing physical balance increases compromise choice.
9. Mental representasion and perceived similarity: how abstract mindset aids choice from large assortments.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume L Number 4 August 2013

ISBN

0022-2437

Kolasi

p.427-559.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Perorangan

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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