Journal of Marketing Research Volume L Number 5 October 2013

American Marketing Association

Informasi Dasar

No. Katalog

15.44.136

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. When does retargeting work? information specificity in online advertising.
2. Conflict management and outcomes in franchise relationships: the role of regulation.
3. How time horizon perceptions and relationship deficits affect impulsive consumption.
4. Close encounter with the hard discounter: A multiple-store shopping perspective on the impact of local hard-discounter entry.
5. Observer effects of punishment in a distribution network.
6. The hesitant hai gui: Return-migration preference of U.S.- Educated Chinese scientist and enggineers.
7. Implementing managerial constrains in model-based segmentation: extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume L Number 5 October 2013

ISBN

0022-2437

Kolasi

p.561-673.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Perorangan

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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