Journal of Marketing Research Volume L Number 6 December 2013

American Marketing Association

Informasi Dasar

Dilihat

53 kali

No. Katalog

15.44.135

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

1. Improving prelaunch diffusion forecast: using synthetic networks as simulated priors.
2. Beating the market: the allure og unintended value.
3. Asymmetric roles of advertising and marketing capability in financial returns of news: turning bad into good and good into great.
4. Framing influences willingness to pay but not willingness to accept.
5. Concervative when crowded: social crowding and consumer choice.
6. prominence versus dominance: how relationships between alternatives drive decision strategy and chocie.
7. A wallet full of calories: the effect of financial dissatisfaction on the desire for food energy

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume L Number 6 December 2013

ISBN

0022-2437

Kolasi

p.675-788.: il.; 27,5cm + Indeks

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2013

Koleksi

Total

1 Koleksi

Tersedia

0 Koleksi

Kompetensi

Tidak ada

 

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Link file

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