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Tahun Terbit
Journal of Marketing Research : Volume XLIX Number 6 December 2012
American Marketing Association
Informasi Dasar
No. Katalog
15.44.134
Klasifikasi
658.83
Jenis katalog
Jurnal Internasional - Reference
No. Rak
R2
Abstraksi
Introduction to the special section on "Marketing Dynamics".
Repositioning dynamics and pricing strategy.
Advertising and consumer awereness of new, differentiated products.
Discovering how advertising grows sales and builds brands.
New drug diffusion when forward-looking physicians learn from patient feedback and detailing.
Determining consumers' discount rates with field studies.
Dynamic brand satiation.
Visual influence and social groups.
When guilt begets pleasure: THe positive effect of a negative emotion.
When talk is "free": The effect of tarriff structure on usage under two- and three-part tarrifs.
The best of both worlds? Effects of attribute-included goal conflict on consumption of healthful indulgences.
Willingness to pay for cause-related marketing: The impact of donation amount and moderating effects.
Guilt versus shame: Coping, fluency, and framing in the effectiveness of responsible drinking messages.
How attribut quantity influences option choice.
It's not whether you win or lose, it's how you play the game? The role of process and outcome in experience consumption.
more than fit: brand extension authenticity.
Influence of warm versus cool temperatures on consumer choice: A resource depletion account.
The "Response-to-failure" scale: Prediting behavior following initial self-control failure.
Subjek
Subjek utama
MARKETING RESEARCH
Subjek tambahan
Katalog
Judul
Journal of Marketing Research : Volume XLIX Number 6 December 2012
ISBN
0022-2437
Kolasi
275p.: il.; 27,5cm + Indeks
Bahasa
Inggris
Sirkulasi
Harga pinjam
Rp. 0
Biaya denda
Rp. 0
Sirkulasi
Tidak
Pengarang
Nama
American Marketing Association
Jenis
Organisasi
Penyunting/
Pembimbing
Alih bahasa
Penerbit
Nama
American Marketing Association
Kota
Chicago
Tahun
2012
Koleksi
Total
1 Koleksi
Tersedia
1 Koleksi
Kompetensi
Tidak ada
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