Journal of Marketing Research : Volume XLIX Number 6 December 2012

American Marketing Association

Informasi Dasar

Dilihat

29 kali

No. Katalog

15.44.134

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Introduction to the special section on "Marketing Dynamics".
2. Repositioning dynamics and pricing strategy.
3. Advertising and consumer awereness of new, differentiated products.
4. Discovering how advertising grows sales and builds brands.
5. New drug diffusion when forward-looking physicians learn from patient feedback and detailing.
6. Determining consumers' discount rates with field studies.
7. Dynamic brand satiation.
8. Visual influence and social groups.
9. When guilt begets pleasure: THe positive effect of a negative emotion.
10. When talk is "free": The effect of tarriff structure on usage under two- and three-part tarrifs.
11. The best of both worlds? Effects of attribute-included goal conflict on consumption of healthful indulgences.
12. Willingness to pay for cause-related marketing: The impact of donation amount and moderating effects.
13. Guilt versus shame: Coping, fluency, and framing in the effectiveness of responsible drinking messages.
14. How attribut quantity influences option choice.
15. It's not whether you win or lose, it's how you play the game? The role of process and outcome in experience consumption.
16. more than fit: brand extension authenticity.
17. Influence of warm versus cool temperatures on consumer choice: A resource depletion account.
18. The "Response-to-failure" scale: Prediting behavior following initial self-control failure.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLIX Number 6 December 2012

ISBN

0022-2437

Kolasi

275p.: il.; 27,5cm + Indeks

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2012

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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