Marketing for Hospitality and Tourism -6/E

Philip Kotler, John T. Bowen, James C. Makens

Informasi Dasar

15.01.672
658.8
Buku - Circulation (Dapat Dipinjam)
21

This book is written with the hospitality and travel student in mind. The book has an international focus, which is especially important in this era of increasing globalization and it's a book that clearly explains marketing concepts and shows how they apply to real-life situations.

Subjek

MARKETING MANAGEMENT
HOSPITALITY INDUSTRY MARKETING, TOURISM INDUSTRY - MARKETING

Katalog

Marketing for Hospitality and Tourism -6/E
978-0-13-278402-3
xxi, 682p.: il.; 28,5cm + index
Inggri

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Philip Kotler, John T. Bowen, James C. Makens
Perorangan
 
 

Penerbit

Pearson Education
Boston
2014

Koleksi

Kompetensi

  • CNH4R3 - MANAJEMEN PEMASARAN
  • VDH2A2 - MANAJEMEN PEMASARAN
  • BAH2C3 - MARKETING
  • DEI2L2 - MANAJEMEN PEMASARAN
  • ERJ2E3 - PEMASARAN BISNIS REKREASI

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