Journal of Marketing Research Volume LI Number 3 June 2014

American Marketing Association

Journal of Marketing Research Volume LI Number 3 June 2014

American Marketing Association

Informasi Dasar

Journal of Marketing Research Volume LI Number 3 June 2014

Dilihat

24 kali

No. Katalog

15.44.133

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak R2

Abstraksi

Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.
With Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Customer Attitudes and Intentions.
Broadcasting and Narrowcasting: How Audience Size Affects What People Share.
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data.
When Do Group Incentives for Salespeople Work?
PIE: A Holistic Preference Concept and Measurement Model.
Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions.
Authencity Is Contagious: Brand Essence and the Original Source of Production.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

Katalog

Judul

Journal of Marketing Research Volume LI Number 3 June 2014

ISBN

0022-2437

Kolasi

p.249-386.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

Alih bahasa

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

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