Journal of Marketing Research Volume LI Number 3 June 2014

American Marketing Association

Informasi Dasar

15.44.133
658.83
Jurnal Internasional - Reference
R2
  1. Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.
  2. With Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Customer Attitudes and Intentions.
  3. Broadcasting and Narrowcasting: How Audience Size Affects What People Share.
  4. Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data.
  5. When Do Group Incentives for Salespeople Work?
  6. PIE: A Holistic Preference Concept and Measurement Model.
  7. Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions.
  8. Authencity Is Contagious: Brand Essence and the Original Source of Production.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume LI Number 3 June 2014
0022-2437
p.249-386.: il.; 27,5cm
Inggris

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Pengarang

American Marketing Association
Organisasi
 
 

Penerbit

American Marketing Association
Chicago
2014

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