Journal of Marketing Research : Volume XLIX Number 3 June 2012

American Marketing Association

Informasi Dasar

No. Katalog

15.44.132

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. A general consumer preference model for experience products: Application to internet recommendation.
2. A latent instrumental variables approach to modeling keyword conversion in paid search advertising.
3. All things considered? The role of choice set formation in diversification.
4. Base-rate information inconsumer attributions of product-harm crises.
5. Seeking an expanding competitor: How product line expansion can increase all firms' proffits.
6. Suspicious minds: Exploring neural processes during exposure to deceptive advertising.
7. The effects of brand name structure on brand extension evaluations and parent brand dilution.
8. How disgust enhances the effectiveness of fear appeals.
9. Does online community participation foster risky financial behavior?
10. New products: The antidote to private label growth?
11. Complexity effects in choice experiment-based models.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLIX Number 3 June 2012

ISBN

ISSN : 0022-2437

Kolasi

p.289-434.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Perorangan

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2012

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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