Journal of Marketing Research Volume LI Number 1 February 2014

American Marketing Association

Informasi Dasar

No. Katalog

15.44.130

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Copy alert: A method and metric to detect visual copycat brands.
2. The importance of the raw idea in innovation: Testing the sow's ear hypothesis.
3. Money, Status, and the ovulatory cycle.
4. Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment.
5. The completeness heuristic: Product shape completeness influences size perceptions, preference, and consumption.
6. Price number relationship and deal processing fluency: The effects of approximation sequences and number multiples..

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research Volume LI Number 1 February 2014

ISBN

0022-2437

Kolasi

p.1-138.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2014

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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