Journal of Marketing Research: Vol.XLIX, No. 1, February 2012

Tulin Erdem ( Editor )

Informasi Dasar

15.44.129
658.83
Jurnal Internasional - Reference
  1. Spatiotemporal Allocation of Advertising Budgets / Ashwin Aravindakshan, Kay Peters, Prasad A. Naik

  2. Self-Signating and the Costs and Benefits of Temptation in Consumer Choice / Ravi Dhar, Klaus Wertenboch

  3. The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption / Meng Zhu, Darron M. Billeter, J. Jeffrey Inman

  4. The Discriminating Consumer: Product Proliferation anf Willingness to Pay for Quality / Marco Bertini, Luc Wathieu, Sheena S. Iyengar

  5. The Impact of an Item-Based Loyalty Program on Consumer Choice Behavior / Jie Zhang, Els Breugelmans

  6. Paying with Money of Effort: Pricing When Customers Anticipate Hassle / Anja Lambrecht, Catherine Tucker

  7. When Hight-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluations / Femke van Horen, Rik Pieters

  8. The Impact of Advertising on Media Bias / Esther Gal-Or, Tansev Geylani, Tuba Pinar Yidirim

  9. Multiformat Digital Products: How Design Attrubutes Interact with Usage Situations to Determine Choice / Nevena T. Koukova, P. K. Kannan, Amna Kirmani

  10. Individual Differences in Brand Schematicity / Sanjay Puligadda, William T. Ross Jr., Rajdeep Grewal

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research: Vol.XLIX, No. 1, February 2012
ISSN: 0022-2437
129p.: il.; 27,5cm
Inggris

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Pengarang

Tulin Erdem ( Editor )
Perorangan
Tulin Erdem
 

Penerbit

American Marketing Association
Chicago
2012

Koleksi

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