Spatiotemporal Allocation of Advertising Budgets / Ashwin Aravindakshan, Kay Peters, Prasad A. Naik
Self-Signating and the Costs and Benefits of Temptation in Consumer Choice / Ravi Dhar, Klaus Wertenboch
The Double-Edged Sword of Signaling Effectiveness: When Salient Cues Curb Postpurchase Consumption / Meng Zhu, Darron M. Billeter, J. Jeffrey Inman
The Discriminating Consumer: Product Proliferation anf Willingness to Pay for Quality / Marco Bertini, Luc Wathieu, Sheena S. Iyengar
The Impact of an Item-Based Loyalty Program on Consumer Choice Behavior / Jie Zhang, Els Breugelmans
Paying with Money of Effort: Pricing When Customers Anticipate Hassle / Anja Lambrecht, Catherine Tucker
When Hight-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluations / Femke van Horen, Rik Pieters
The Impact of Advertising on Media Bias / Esther Gal-Or, Tansev Geylani, Tuba Pinar Yidirim
Multiformat Digital Products: How Design Attrubutes Interact with Usage Situations to Determine Choice / Nevena T. Koukova, P. K. Kannan, Amna Kirmani
Individual Differences in Brand Schematicity / Sanjay Puligadda, William T. Ross Jr., Rajdeep Grewal