Journal of Marketing Research : Volume XLIX Number 2 April 2012

American Marketing Association

Informasi Dasar

No. Katalog

15.44.128

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

Abstraksi

1. Wal-Mart's Impact on supplier profits
2. Emotion-induced engagement in internet video advertisements.
3. The impact of relative standards on the propensity to disclose.
4. Empirical entry games with complementarities: An application to the shopping center industry.
5. What makes online content viral?
6. The importance of the context in brand extension: How pictures and comparisons shift consumer's focus from fit to quality.
7. When budgeting backfires: How self-imposed price restraints can increase spending.
8. Consumption-based cross-brand learning: Are private labels really private?
9. Get it? Got it. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity.
10. Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships.
11. Searching in choice mode: Consumer decision processes in product search with recomendations.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLIX Number 2 April 2012

ISBN

0022-2437

Kolasi

p.131-288.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2012

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

Download / Flippingbook

Link file

Rekomendasi

 

Ulasan

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