Journal of Marketing Research : Volume XLIX Number 2 April 2012

American Marketing Association

Informasi Dasar

15.44.128
658.83
Jurnal Internasional - Reference
  1. Wal-Mart's Impact on supplier profits
  2. Emotion-induced engagement in internet video advertisements.
  3. The impact of relative standards on the propensity to disclose.
  4. Empirical entry games with complementarities: An application to the shopping center industry.
  5. What makes online content viral?
  6. The importance of the context in brand extension: How pictures and comparisons shift consumer's focus from fit to quality.
  7. When budgeting backfires: How self-imposed price restraints can increase spending.
  8. Consumption-based cross-brand learning: Are private labels really private?
  9. Get it? Got it. Good! Enhancing new product acceptance by facilitating resolution of extreme incongruity.
  10. Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships.
  11. Searching in choice mode: Consumer decision processes in product search with recomendations.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research : Volume XLIX Number 2 April 2012
0022-2437
p.131-288.: il.; 27,5cm
Inggris

Sirkulasi

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Pengarang

American Marketing Association
Organisasi
 
 

Penerbit

American Marketing Association
Chicago
2012

Koleksi

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