Journal of Marketing Research : Volume XLIX Number 5 October 2012

American Marketing Association

Informasi Dasar

No. Katalog

15.44.126

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Competition in a Status Goods Market.
2. The Effects of Traditional and Social Earned Media on Sales: A Study of Microlending Marketplace.
3. Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets.
4. Modeling Credit Card Share Walllet: Solving the Incomplete Information Problem.
5. Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior.
6. The Market Valuation of Outsourcing New Product Development,
7. A Reference Price Theory of the Endowment Effect.
8. The Influence of Price Presentation Order on Consumer Choice.
9. The Effect on Location on Price Estimation: Understanding Number-Location and Number-Order Associations.
10. Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection.
11. Misresponse to Reserved and Negated Items in Surveys: A Review.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLIX Number 5 October 2012

ISBN

ISSN : 0022-2437

Kolasi

p.609-747.: il.; 27,5cm

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

 

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2012

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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