Journal of Marketing Research Volume XLVII Special Interdisciplinary Issues 2011: Consumer Financial Decision Making

American Marketing Association

Informasi Dasar

21 kali
15.44.121
658.83
Jurnal Internasional - Reference
R2
  1. Introduction to the journal of marketing research special interdisciplinary issue on consumer financial decision making.
  2. Misunderstanding saving growth : Implications for retirement savings behavior.
  3. Earmarking and partitioning : Increasing saving by low-income households.
  4. Increasing saving behavior through age-progressed renderings of the future self.
  5. Winning the battle but losing the war : The psychology of debt management.
  6. Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans.
  7. Minimum required payment and supplemental information disclosure effects on consumer debt repayment decisions.
  8. Leave home without it? The effects of credit card debt and available credit on spending.
  9. Axe the tax : Taxes are disliked more than equivalent costs.
  10. One burned, twice shy : How naive learning counterfacultuals, and regret affect the repurchase of stocks previously sold.
  11. Fear, social projection, and financial decision making.
  12. Microfinance decision making : A field study of prosocial lending.
  13. Tell me a good story and I may lend your money : The role of narratives in peer-to-peer lending decisions.

Subjek

MARKETING RESEARCH
 

Katalog

Journal of Marketing Research Volume XLVII Special Interdisciplinary Issues 2011: Consumer Financial Decision Making
0022-2437
p.S2-S174.: il.; 27,5cm
Inggris

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Rp. 0
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Pengarang

American Marketing Association
Organisasi
 
 

Penerbit

American Marketing Association
Chicago
2011

Koleksi

1 Koleksi
1 Koleksi

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