Journal of Marketing Research : Volume XLVIII, Number 6, December 2011

American Marketing Association

Informasi Dasar

No. Katalog

15.44.120

Klasifikasi

658.83

Jenis katalog

Jurnal Internasional - Reference

No. Rak

R2

Abstraksi

1. Dynamic marketing budgeting for platform firms: Theory, evidance, and application.
2. The fewer the better: Number of goals and savings behavior.
3. Framing goals to influence personal savings: The role of specificity and construal level.
4. THe psychology of decisions to abandon waits for service.
5. Modeling multichannel home video deman in the U.S. motion picture industry.
6. Focus! creative success is enjoyed through restricted choice.
7. Looks interesting, but what does it do? Evaluation of incongruent product from depends on positioning.
8. From rumors to facts, and facts to rumors: The role of certainty decay in consumer communications.
9. Embodied Myopia.
10. Motivational consequences of perceived velocity in consumer goal pursuit.
11. Location, location, location : An analysis of profitability of position in online advertising markets.

Subjek

Subjek utama

MARKETING RESEARCH

Subjek tambahan

 

Katalog

Judul

Journal of Marketing Research : Volume XLVIII, Number 6, December 2011

ISBN

0022-2437

Kolasi

p.929-1085.: il.; 27,5cm + indeks

Bahasa

Inggris

Sirkulasi

Harga pinjam

Rp. 0

Biaya denda

Rp. 0

Sirkulasi

Tidak

Pengarang

Nama

American Marketing Association

Jenis

Organisasi

Penyunting/
Pembimbing

Tulin Erdem, Et.all

Alih bahasa

 

Penerbit

Nama

American Marketing Association

Kota

Chicago

Tahun

2011

Koleksi

Total

1 Koleksi

Tersedia

1 Koleksi

Kompetensi

Tidak ada

 

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Link file

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