Understanding Audiences: Theory and Method

Andy Ruddock

Informasi Dasar

10.541
302.23
Buku - Circulation (Dapat Dipinjam)

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research

Subjek

MEDIA AUDIENCES
Media Audiences, Mass Media

Katalog

Understanding Audiences: Theory and Method
0-7619-634
201p.; 25cm+ index.
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Andy Ruddock
Perorangan
Prodi MBTI

Penerbit

SAGE
London
2001

Koleksi

Kompetensi

  • COH4K3 - PILIHAN (12) PERKEMBANGAN MEDIA

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