Analysis of the Influence of Television Advertising on Brand Awareness on Consumer

WAHYU BUDI PRASETYA

Informasi Dasar

15.06.003
658.81
Karya Ilmiah - Skripsi (S1) - Reference

Advertising is one of the aspects that are important to the company in its marketing activities. Now consumers are seeing an advertisement on television before realizing the existence of a product and buy the product. Advertising is one aspect that is important for creating brand awareness to consumers. The purpose of this study was to determine whether there is a relationship and the influence of advertising on television Galaxy brand awareness to consumers. The study population was male and female students Telkom University. By using the Bernoulli formula obtained as a sample of 100 respondents. The technique of collecting data using questionnaires and literature. The method used is a simple linear regression, correlation and determination. The results showed that the Samsung Galaxy variables in television advertising and brand awareness respective variables - each has a continuum line of 74.63% and 72.66%. The influence of television advertising on the Samsung Galaxy affect brand awareness is at 23%.

Keywords: advertising, brand awareness

Subjek

Marketing - advertising
 

Katalog

Analysis of the Influence of Television Advertising on Brand Awareness on Consumer
 
x, 70p : il,; 29cm
indonesia

Sirkulasi

Rp. 0
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Pengarang

WAHYU BUDI PRASETYA
Perorangan
 
 

Penerbit

Universitas Telkom
Bandung
2015

Koleksi

Kompetensi

 

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