Introduction to Mass Communication: Media Literacy and Culture -6/E.

Stanley J. Baran

Informasi Dasar

62 kali
10.390
302.2
Buku - Circulation (Dapat Dipinjam)
Tel-U Gedung Manterawu Lantai 5 : Rak 6b
Tel-U Gedung Manterawu Lantai 5 : Rak 7a
Tel-U Purwokerto : Rak 4

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. Building on this tested emphasis, the sixth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, the Presidential election, and the emergence of wildly popular Internet applications such as massive multiplayer online worlds like Second Life and social networking sites like Facebook and MySpace.

Subjek

MASS COMMUNICATION
#N/A

Katalog

Introduction to Mass Communication: Media Literacy and Culture -6/E.
978-0-07-0
xxvi, 450p.: il.; 27,5cm+ glossary& index.
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Stanley J. Baran
Perorangan
Prodi Ilmu

Penerbit

McGraw-Hill
Boston
2010

Koleksi

Kompetensi

  • COH2E3 - JURNALISTIK MEDIA
  • COH3N4 - STUDI BUDAYA DAN MEDIA

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