Management of electronic media begins with an overview of electronicmedia in society. Chapter 1 introduces you to the main industries that make up the electronic media and presents the various functions, skills, and roles of electronic media managers.
Chapter 2 examines the contemporary media marketplace with a discussion of the different typesof markets,alliances, and partnerships found across the electronic media and factors influencing the media industries.
3 ethics of management
4 theories of management
5 financial management
6. managing personnel
7. audiences and audience research
8. programming: strategy and distribution
9. marketing
10. news and news management
11. regulatory influences and electronic media management
12. electronic media management: the role of public relations
13.technology and electronic media management