Strategic Brand Management: Building, Measuring, and Managing Brand Equity -3/E.

Kevin Lane Keller

Informasi Dasar

141 kali
10.290
658.802
Buku - Circulation (Dapat Dipinjam)
21

Altrought the challenges in branding can be immense and dificult , branding is not necesary rocket since. In fact , it is an art and a science . there’s always a cretivity and originally component involved with marketing. Even if someone were to follow all the guidelines in this book – and all guidelines were propelly specified – the succes or failure of a brand strategy would still defen largely on how. Exactly this strategy would be implemented.

Subjek

MARKETING STRATEGY
 

Katalog

Strategic Brand Management: Building, Measuring, and Managing Brand Equity -3/E.
978-0-13-2
xxi, 692p.: il.; 25,5cm+ index.
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Kevin Lane Keller
Perorangan
Prodi Ilmu
 

Penerbit

Pearson Education
New Jer
2008

Koleksi

Kompetensi

  • GDH3B5 - DESAIN GRAFIS 3 (CORPORATE IDENTITY)
  • MDH2J3 - BRANDING
  • MDH3N3 - MANAJEMEN STRATEGI
  • VCH2B3 - INTRODUCTION TO BRANDING
  • DEI2K3 - BRANDING

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