The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability and ROI

Critical review contained within this book mentioned that this book is about the application of marketing ROI, a combination of measurement technologies and design modren contemporary organization that enables companies to understand, measure and optimize their marketing spending and thus to get a better connection with customers, integrating weapons analytic, decision support, process and development of human resources together in an effort to re-enhanced. This is achieved by improved return superiors directing resources toward the execution of marketing, price, product adaptation, vehicles and or geography that will generate the most sales profitability.

Four pillars of profit-driven marketing that offers proven implementation framework that can help marketers capture the metrics essential field and utilize insights to better connect with customers and increase their creativity, financial accountability, and ROI.
- 010600045
- Abdika santoso
- Marketing Management D 2012