Service management: strategy and leadership in service business

Richard Normann

Informasi Dasar

83 kali
5.109
338.4
Buku - Circulation (Dapat Dipinjam)
8a

In the world of industry and management producing ‘intangible products’ proses unique challenges. This book provides a comprehensive framework on these unique management issue and looks into the special characteristics of service and conditions necessary for success in the management of service organizations. This classic book, as relevant as ever and updated, provides a set of ideas which has proved its power and validity beyond the fads of the moment, over an extended period of time. A book that is at the same time very holistic and conceptual, and yet both easy to grasp and to translate into practical action. It also evokes an alternative perspective on service, namely that of refocusing attention from the producyion and the product to the value creation process of customers. With these perspectives every company today needs to see itself as a service company. The book stresses the need for a streamlined service management system and analysies and illustrates growth strategies and the nature of innovation-but above all it emphasizes the special role played by good leadership. In particular, this edition looks at the role of technology in services as well as-more generally-the role of services in society. Of great value to managers and academics involved in the service industry this pratical book, which has been translated into eight languages, will stimulate people to analyse and act on their situations.

Subjek

SERVICE MANAGEMENT
0

Katalog

Service management: strategy and leadership in service business
xvii, 231 p. : il.; 23 cm.

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Richard Normann
Perorangan
 
 

Penerbit

Joh Wiley
New Yor
1963

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini