Copywriting : Successful Writing for Design, Advertising and Marketing -2/E.

Mark Shaw

Informasi Dasar

B005485
659.13
Buku - Circulation (Dapat Dipinjam)

Creating effective copywriting is of vital importance in todays design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogues and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading industry talents from both the UK and US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing creative writing, editing and presentation skills. Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques to thrive in the world of creative commercial writing.

Subjek

WRITING
 

Katalog

Copywriting : Successful Writing for Design, Advertising and Marketing -2/E.
9781780670003
240p.: il.; 24.5cm
English

Sirkulasi

Rp. 0
Rp. 1.000
Ya

Pengarang

Mark Shaw
Perorangan
 
 

Penerbit

Laurence King Publishers
London
2012

Koleksi

Kompetensi

  • ADG3D3 - COPYWRITING
  • ADG4G3 - MK. PILIHAN: COPYWRITING
  • ADH2K3 - COPYWRITING
  • ADH3M3 - NEW MEDIA
  • ADH3P3 - MK. PILIHAN: CREATIVE WRITING
  • ADH4F3 - MK. PILIHAN: NEW MEDIA
  • ADH4G3 - MK. PILIHAN: COPYWRITING
  • MDH3D2 - KOMUNIKASI PERIKLANAN
  • DAI3N3 - NEW MEDIA
  • DEI4G3 - COPYWRITING
  • DAI2J3 - COPYWRITING 1
  • DAI3D3 - COPYWRITING 2
  • DAI3G2 - MANAJEMEN PERIKLANAN
  • KII2N3 - MANAJEMEN PERIKLANAN DAN PEMBELIAN MEDIA
  • VPI2H3 - PERIKLANAN DAN PROMOSI PENJUALAN

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