Bundle Recommendation System in E-Commerce using Association Rules Mining and Compound Critiquing - Dalam bentuk buku karya ilmiah

RACHMI HELFIANUR

Informasi Dasar

25 kali
25.05.944
005.1
Karya Ilmiah - Thesis (S2) - Reference

Bundle recommendation systems play an essential role in enhancing user experience on

e-commerce platforms, particularly in facilitating personalized and contextual product ex-

ploration. However, most existing bundle recommendation systems still face limitations,

such as low personalization capability, limited diversity of recommendation results, and

the absence of interaction mechanisms that allow users to directly adjust recommenda-

tions according to their preferences. These shortcomings often result in monotonous rec-

ommendations that are less relevant to the dynamic needs of users.This study proposes

a hybrid approach to generate relevant and adaptive book bundles by integrating the

Modified FP-Growth (MFP-Growth) algorithm with the Compound Critiquing technique.

MFP-Growth is employed to extract association rules by considering relevance metrics

such as confidence, lift, and metadata scores (e.g., similarity in genre, author, and pub-

lication year). The resulting rules are then validated to form initial bundles with strong

semantic quality and topical coherence. Compound Critiquing further enables users to

provide multidimensional feedback on the recommended bundles, such as preferences for

price, di!erent genres, authors, or publishers. This mechanism enriches system interaction

by iteratively refining recommendations based on user input.Implementation and analysis

results show that the proposed approach improves MAP@10 by 0.181556, nDCG@10 by

0.327216, and increases diversity and novelty to 0.949578 and 5.75, respectively, compared

to the FP-Growth baseline. Further analysis demonstrates that Compound Critiquing ef-

fectively shifts recommendation focus in line with user preferences, with a slight decrease

in similarity score that contributes to broader item exploration. Moreover, MFP-Growth

achieves computational e”ciency with approximately 30% faster execution time (151.50

seconds) and lower memory usage (37 MB) compared to conventional FP-Growth. These

findings confirm that the proposed system o!ers advantages in interpretability, e”ciency,

and recommendation quality, making it a viable alternative to deep learning-based ap-

proaches. With a transparent architecture and direct user feedback integration, this study

provides a practical contribution to the development of adaptive bundle recommendation

systems in the book e-commerce domain.

Keywords: Bundle Recommendation System, MFP-Growth, Compound Critiquing

Subjek

RECOMMENDER SYSTEMS
 

Katalog

Bundle Recommendation System in E-Commerce using Association Rules Mining and Compound Critiquing - Dalam bentuk buku karya ilmiah
 
 
 

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Pengarang

RACHMI HELFIANUR
Perorangan
Z. K. Abdurahman Baizal
 

Penerbit

Universitas Telkom, S2 Informatika
Bandung
2025

Koleksi

Kompetensi

 

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