Disaster Communications in a Changing Media World, Third Edition provides valuable information for navigating these priorities in the age of evolving media. The emergence of new media like the Internet, email, blogs, text messaging, cell phone photos, and the increasing influence of first informers are redefining the roles of government and media. The tools and rules of communications are evolving, and disaster communications must also evolve to accommodate these changes and exploit the opportunities they provide. This book illuminates the path to effective disaster communication, including the need for transparency, increased accessibility, trustworthiness and reliability, and partnerships with the media.
Includes case studies from recent disaster events
Demonstrates how to use blog posts, text messages, and cell phone cameras, as well as government channels and traditional media, to communicate during a crisis
Examines current social media programs conducted by FEMA, the American Red Cross, state and local emergency managers, and the private sector
Explores how social media has emerged as a force in disaster communications