Marketing Communication could develop great marketing supported by large budgets but not make a dent in the market unless it drove a new category or subcategory of products or services The aim of this book is to show the way toward winning the Marketing Communication relevance battle by creating categories or subcategories for which competitors are less relevant or not relevant at all Marketing Communication teaching methodology through case studies in each chapter by making variations in the Marketing and Sales Management learning journey more colourful dynamic and interactive especially when learning is still talking place online synchronously in the Covid 19 pandemic situation