“If you’re looking for a communication planning resource, then Strategic Planning for Public Relations is your text. It’s ideal for both students and professionals looking to enhance their knowledge of the campaign development process; a process that, when executed effectively, reinforces public relations as a strategic discipline and critical business management function.”
Jennie Donohue, University of Massachusetts Amherst, USA.
“Silverman’s masterful revisions of a PR classic take a seminal textbook to higher heights.”
Seow Ting Lee, University of Colorado Boulder, USA
“It provides very extensive, thorough and comprehensive information necessary for public relations campaigns. A useful worksheet/checklist for students to use is a nice bonus.”
Yeonsoo Kim, Ph.D., APR., The University of Texas at Austin, USA.