This encourages reflection and inspires you to embark on your next development or change project. Taking its flight from the idea that all change for the better -whether constituted by something entirely new or an improvement of something already existing - is innovation
the author takes us on a journey of all the considerations one ought to keep in mind before solving a problem or addressing a challenge. The overall message of the book is to allocate much more resources to the earliest phases of a project - to the fuzzy front end, where the problem is unveiled and understood, defined and challenged, and where the roadmap for how to replace the existing with something better is drawn. These ideas are depicted in a process model inspired both by well-known, linear stage-gate models and design methodological and often much more organic models - merged into a process, where each singular element can be opted in or out, depending on the project. Its intention is not to replace, but rather, add a layer of considerations, which may strengthen and enhance the models or processes you already use. By applying some of the thinking presented in the book, it is quite likely that your development and change project will be just as efficient as they are today, but with more focus on reflection and framing, scoping and reframing, stakeholder engagement and prototyping - helping you to achieve the best possible end result.