Every business owner looking for growth begins by thinking about new products and services, but that's the wrong place to start. The place to start is inside their company. Specifically, the seeds of growth take root every time an employee thinks about and takes responsibility for a customer, regardless of their role in the company. Those seeds sprout to life when employees think, "revenue is my business." This book will give readers a simple three-step process (called FIT) that unleashes the power that comes from every employee taking responsibility for revenue.