“In a world where marketing strategies are endless, Cass and Dana explore a simple yet innovative process on how to ensure sustained attention to your brand. I encourage business owners to provide copies of this book to their marketing teams so they can watch how their mindset and strategies evolve–you won’t be disappointed.” –Ami Kassar, Co-Founder and CEO of Multifunding
Author of The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.