Based on Asset data managed by the Property and General Assets Division of PT PLN (Persero) UID Banten. There are 29 units of Potential Property Assets that can be utilized until the end of 2023. The achievement of PLN (Persero) UID Banten Revenue was achieved by 94% of the 2023 revenue target with a record of utilizing 16 units. One of the strategic elements in contemporary company management that focuses on increasing revenue is property asset management. Property assets, including shopping centres, commercial buildings, and industrial facilities, have great potential to be optimized so that they can make a significant contribution to the company's revenue. One of the potential revenue enhancements is to manage property assets using the BOT (Build, Operate, Transfer) scheme. This research is designed are 1) To find out the Business Model Canvas of property asset management in existing conditions; 2) To determine the results of analysing current property asset management with Business Model Canvas; 3) To analyse the internal and external environment in the management of PLN property assets and provide recommendations for the Business Model Canvas. The research was conducted using a qualitative approach. Data collection is done using Deep interview, and Observation. Validity and reliability test techniques using triangulation. SWOT Matrix is used to analyse internal and external factors using primary and secondary data obtained. The SWOT Matrix will be arranged in accordance with current business processes and analysed using TOWS to see the potential for appropriate strategies (SO, ST, WO, WT) and strategy prioritization. These strategies will be integrated into a Business Model Canvas that is recommended to stakeholders.
Keywords: Revenue, Strategy, SWOT, Business Model Canvas, BOT