Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer

Yi Zhu

Informasi Dasar

34 kali
24.21.912
338.74
Buku - Elektronik (E-Book)
8b

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies.

Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company’s corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees.

Subjek

CORPORATE CULTURE
GLOBALIZATION,

Katalog

Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer
9781003305675
176 Pages
Inggris

Sirkulasi

Rp. 0
Rp. 1.000
Tidak

Pengarang

Yi Zhu
Perorangan
 
 

Penerbit

Taylor & Francis
New York
2023

Koleksi

Kompetensi

 

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