Washup: aspiring to empower Pakistan’s informal workers

Muhammad Fareed, Sadaf Taimoor

Informasi Dasar

65 kali
24.10.559
658.3
Case Studies
Tel-U Gedung Manterawu Lantai 5 : Rak 16 B
Tel-U Gedung Manterawu Lantai 5 : Rak 18 A
Tel-U Purwokerto : Rak 8

In 2019, Abbas Jaffery and Sumair Saleem, founders of Washup, Pakistan, a young venture providing on-demand, high-quality and cost-effective laundry service faced a critical management dilemma as their supply chain collapsed due to a rampant surge in demand. The demand surge had been the outcome of Washup’s effort to push its services to the customers by getting vetted by a social media influencer. However, the duo was caught off guard when their supply chain could not meet the sudden increase in demand. The hesitant behavior of the informal workers to join hands with Washup had not only cost Washup this management nightmare but even left the duo at wits ends to develop a strategy that would help gain business idea acceptance from the grass root workers to whom the core competencies of washing and ironing were being outsourced. This case is a rich description of the nuances of operating an unconventional social enterprise in an emerging market and gives an insight on how behavioral change among key workers is critical in ensuring the success of ventures.

Subjek

PERSONNEL MANAGEMENT
 

Katalog

Washup: aspiring to empower Pakistan’s informal workers
ISSN: 2045-0621
18p.: pdf file.; 183 KB
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

Muhammad Fareed, Sadaf Taimoor
Perorangan
 
 

Penerbit

Emerald
New York
2021

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini