Robin Hood Insurance Broking: Driving Growth With Differentiation

Jitender Kumar, Animesh Singh, Ashish Gupta

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RHIBPL, one of India’s largest insurance broking companies, operating for more than 12?years and has had a strong presence in eight major cities of India. RHIBPL had been known for life insurance, non-life insurance like cars, two-wheelers, Mediclaim and health. RHIBPL’s unique selling proposition was the best fit for each product and service after understanding the customer’s need. On October 16, 2020, Abhishek Singh, CDO at RHIBPL, was preparing for an upcoming management meeting on the company’s vision “to be the largest insurance provider in the country and to reach US$ 140 million by 2025,” which was communicated by the Ajay Bansal, founder and chief executive officer of RHIBPL. Singh had to prepare an action plan to achieve the RHIBPL’s vision. He had to develop and implement a differentiation strategy to achieve the RHIBPL’s vision from the available resources. How can he create a competitive advantage for RHIBPL in the highly competitive insurance broking market?

Subjek

Insurance
 

Katalog

Robin Hood Insurance Broking: Driving Growth With Differentiation
ISSN: 2045-0621
11p.: pdf file.; 265 KB
English

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Pengarang

Jitender Kumar, Animesh Singh, Ashish Gupta
Perorangan
 
 

Penerbit

Emerald
New York
2022

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Kompetensi

 

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