From Riding High To Lying Low: Hyundai Colombia Automotriz S.A.

Anne Marie Zwerg-Villegas, Ana María Gutiérrez, David S. Baker

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Case Studies
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Carlos Mattos (he/him/his) was the founder/president/CEO of Hyundai Colombia Automotriz S.A. from 1992 to 2015. He and his company introduced the Hyundai brand to the Colombian market and made it one of the best-selling automobile brands in the nation. When the company began experiencing losses, Hyundai headquarters terminated the contract and awarded the distribution to an Ecuadorian firm.The contract between Hyundai Colombia Automotriz S.A. and Hyundai Motor Company stipulates that arbitration is the appropriate dispute mechanism. However, Mattos contemplates whether arbitration is his best option or if he should take Hyundai Motor Company to court. He also contemplates suing the Ecuadorian firm for unfair competition.As students analyze Mattos’ decision, they will determine whether the actions of the any of the parties might be considered organizational misconduct. This case is not about assigning blame. It is not about deciphering whether anyone is guilty. Instead, the case is designed to promote critical thinking about the concept of organizational misconduct. Most literature and understanding of organizational misconduct are from a Western, developed country point of view. In this case, there are three key actors, all from emerging markets. Each may have participated in some sort of misconduct, depending on how the term is defined.

Subjek

Organization management
 

Katalog

From Riding High To Lying Low: Hyundai Colombia Automotriz S.A.
ISSN: 2045-0621
5p.: pdf file.; 62 KB
English

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Pengarang

Anne Marie Zwerg-Villegas, Ana María Gutiérrez, David S. Baker
Perorangan
 
 

Penerbit

Emerald
New York
2022

Koleksi

Kompetensi

 

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