PT. Pertamina Retail: Indonesian fuel retail expansion dilemma in pandemic COVID-19

Elisabeth Novira da Silva, Dewi Saraswati, Raden Ayu Mislihah

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Case Studies
Tel-U Gedung Manterawu Lantai 5 : Rak 19 A
Tel-U Purwokerto : Rak 8

PT. Pertamina Retail (PTPR) is a subsidiary of PT. Pertamina, an Indonesian state-owned oil and natural gas company. In the first quarter of 2020, PTPR’s sales volume decreased due to the COVID-19 pandemic’s large-scale social restrictions. Iin Febrian was just appointed as President Director in March 2020; he must formulate a survival strategy facing COVID-19 pandemic uncertainties. The case elaborates on PTPR’s decision to expand immediately or hold. Scenarios and expected values have been given to simplifying the calculation of a decision tree. The case also challenges students to think critically on providing a strategy to survive during the COVID-19 pandemic and beyond using decision tree analysis and BCG Matrix or Ansoff Matrix.

Subjek

RETAIL MANAGEMENT
 

Katalog

PT. Pertamina Retail: Indonesian fuel retail expansion dilemma in pandemic COVID-19
ISSN: 2045-0621
16p.: pdf file.; 639 KB
English

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Pengarang

Elisabeth Novira da Silva, Dewi Saraswati, Raden Ayu Mislihah
Perorangan
 
 

Penerbit

Emerald
New York
2022

Koleksi

Kompetensi

 

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