Managing Customer Experience and Relationships: A Strategic Framework, 4/E.

Don Peppers, Martha Rogers

Informasi Dasar

102 kali
24.01.297
658.812
Buku - Circulation (Dapat Dipinjam)
Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Purwokerto : Rak 8

Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently."

This latest edition adds new material including:

How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Subjek

CUSTOMER RELATIONSHIPS MANAGEMENT
CONSUMER PREFERENCES,

Katalog

Managing Customer Experience and Relationships: A Strategic Framework, 4/E.
978-1119815334
512p.: ill.; 24 cm
English

Sirkulasi

Rp. 0
Rp. 0
Ya

Pengarang

Don Peppers, Martha Rogers
Perorangan
 
 

Penerbit

Wiley
New York
2022

Koleksi

Kompetensi

 

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