The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'
Table of Contents
Goals: Define Your SEO Goals
Keywords: Identify Winnable, High Value SEO Keywords
On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements
Content Marketing: Learn to produce content that pleases Google and your customers
Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!
Metrics: Master Google Analytics
Learn: Pointers to SEO Tools and Online Resources
If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2024 edition of the SEO Workbook!