Quickly get up to speed with fashion theories from scarcity to conformity, explained with clear, practical examples and accessible case studies. Introducing Fashion Theory makes complex concepts easy to digest.
Andrew Reilly looks at the different ways a style can become a fashion and how it can spread or decline. With student-friendly features such as discussion questions, activities, and further reading, after completing this text you will have a good foundation for understanding how, where, why, and when fashion exists.
This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage of cultural appropriation, corporate greenwashing, and the connection between counterfeit goods and crime.